Work From Anywhere: How I Built My Online Business with Farmasi

For more than a decade, I’ve been passionate about creating freedom through entrepreneurship. Over the years, I’ve learned that true success isn’t just about money—it’s about designing a life you love. For me, that meant building a business that fits my lifestyle, gives me flexibility, and connects me with others who share the same vision.

That’s exactly what I found when I partnered with Farmasi.

Today, I run a beauty business that allows me to work from anywhere—whether that’s my kitchen table with coffee in hand, a cozy local café, or even while traveling. And I want to share my story, not only to inspire you, but to show you what’s possible when you invest in yourself and commit to building something real.

✨ Why Beauty Is a Powerful Business 

The beauty industry is timeless. People will always seek products that help them feel confident, radiant, and taken care of. Even during economic ups and downs, beauty continues to thrive because it’s about more than makeup or skincare—it’s about self-expression and self-care.

That’s why I’ve always believed beauty is one of the smartest industries to be in. It’s a business built on relationships, trust, and a genuine love for products that make a difference in people’s lives.

When I discovered Farmasi, I saw a brand that combined: 

• High-quality products people actually use daily.

• Affordability, making them accessible to a wide range of customers.

• A global presence with a growing community of entrepreneurs.

It wasn’t just about selling lipsticks or serums—it was about building a business in an industry that never goes out of style.

💄 How I Built My Farmasi Business 

I didn’t get here overnight. Like anything worth having, it took intention, commitment, and a willingness to start strong. Here’s what worked for me—and what I recommend if you’re considering this journey:

1. Lead with Authenticity

I never wanted to be a pushy salesperson. Instead, I focused on sharing the products I genuinely loved. I wore them, I used them, and I talked about them in a natural way—just like you’d recommend your favorite restaurant or a new Netflix show. Authenticity builds trust, and trust builds business.

2. Invest in a Real Start

One of the most important choices I made was to begin with a full product experience. Rather than dipping my toe in, I invested in around $200 worth of products. This wasn’t just an expense—it was my foundation. With a variety of items in my hands, I could truly experience the brand, create content, and share with others from a place of confidence. Starting with intention gave me momentum that a minimal effort never could.

3. Leverage Social Media

With over ten years of experience creating online content, I knew that social media is the modern storefront. I didn’t have to reinvent the wheel—I simply showed up consistently on Instagram, Pinterest, and TikTok to share beauty tips, product reviews, and little glimpses of my lifestyle. My goal wasn’t to “sell” but to inspire. And when people saw my passion, they naturally wanted to know more.

4. Focus on Relationships

At its core, this business is about people. I built relationships first—listening to what others wanted, asking questions, and offering solutions. Whether it was a quick DM exchange, a coffee meetup, or answering someone’s skincare questions, I kept things personal. That’s how a business grows steadily and sustainably.

5. Stay Consistent

Consistency has been my biggest secret weapon. Not perfection—just showing up. A blog post here, a video there, small actions every day that added up over time. Momentum comes from consistency, and once it starts building, it’s powerful. 

@catinathebroker #greenscreen 300k Black Women laid off in 2025 #blackwomentiktok #blackwomenfiredtrump #blackwomenjobs #workfromhomewomen #workfromhomebusinessforwomen ♬ Beautiful - Snoop Dogg

🌟 The Freedom of Working From Anywhere

The beauty of this business is the flexibility. I’ve worked from home during quiet mornings, created content while traveling, and connected with customers from my phone no matter where I was.

It’s not just about the money—it’s about the lifestyle. I don’t have to ask for permission to take a vacation. I don’t have to stress about office politics. I’ve built something that moves with me, adapts to my life, and gives me the satisfaction of knowing I’m in control.

For me, that’s priceless.

🚀 How You Can Begin

If you’ve been searching for a way to add more freedom, purpose, or income to your life, this could be the opportunity you’ve been waiting for.

The best way to begin is to experience the products fully. Starting with a $200 investment allows you to try a wide range of items, fall in love with them, and confidently share your favorites with others. This isn’t about “testing the waters”—it’s about treating your new venture like the real business it can be.

And here’s the truth: you don’t have to figure it out alone. When you join me, you’ll get guidance, mentorship, and access to a supportive community that wants to see you succeed.

✨ Click here to learn more and begin your journey with Farmasi today.

💡 Final Thoughts

After ten years of building businesses online, I can tell you this: the best investment you’ll ever make is in yourself. Starting a beauty business with Farmasi gave me more than income—it gave me flexibility, confidence, and a sense of purpose.

You don’t need to have it all figured out. You just need the courage to start.

So whether you’re looking to supplement your income, build a long-term beauty business, or simply create more freedom in your life, know that it’s possible. I’ve done it, and so can you.

The question is: are you ready to work from anywhere? When you start your beauty business with Farmasi, be sure to list Catina Willis (aka CatinaTheBroker) as your sponsor. I provide hands-on support, step-by-step training, and ongoing mentorship for those who want it—so you’ll never feel like you’re building this business alone. 

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Thanks again!

AFFILIATE AND NETWORK MARKETING DISCLOSURE: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. I won't put anything here that I haven't verified and/or personally used myself.